Aside from your exhibition stand design, the location of your stand is one of the most important factors to consider when planning to exhibit. Each space within a venue will have its advantages and disadvantages; knowing how to identify these will help you secure the best space for your business.
Make sure you’re in the know
The key to securing a great stand space is to be in the know about when the exhibition organisers begin selling these spaces to ensure you receive first pick. You can keep up to date with any news about floor space by following website pages and social media accounts.
You can also secure your place in line for space through building positive relationships with the event organisers. By keeping regular contact with the organisers, you can ensure that they keep your interests in mind and contact you with any news.
Attend the expo
To secure your ideal floor space early, identify the expo that you are interested in exhibiting at up to a year in advance and aim to attend that event. Expo organisers will often have an exhibition stand at their own event where they sell floor space to the following year’s event. This is a great way to secure your space early as other exhibitors and attendees are too busy at events and often overlook this opportunity.
Attending the expo will not only help you secure the best spot, but it can also reveal a lot about the atmosphere and practicality of the event. Explore the exhibition to identify how efficient the floor plan is, whether exhibitors are satisfied with the event, if there are adequate entrances and exits, and which areas seem to be the busiest. This will help you decide which space is the most suitable for your stand.
Understand foot traffic of a venue
Having a higher level of foot traffic through your exhibition stand will increase your chances of achieving your goals, but this will be dictated by where your stand is in the venue. Each area in a venue will have a different level of foot traffic depending on where entrances, exits, guest speakers, food and toilets are located.
Don’t be fooled by busy entrances as these can become congested. Visitors often enter the venue and naturally move away from crowded areas. Alternatively, leverage off the crowd by choosing a space close and directly in front of the entrance, but avoid becoming caught up in a traffic jam.
An exhibition venue is like a supermarket; the more impulsive and exciting items are placed closer to the entrance. This is because people grow tired and run out of time as they move through the aisles, therefore they become less interested in items. In other words, select a space that is closer to the entrance and the beginning the natural flow of foot traffic. When choosing which side of a venue to situate your stand, favour the same side that people in that country drive on, as this is often the side our instinct tells us to go.
These are just some of the ways you can secure the best location for your stand. If you aim to create positive relationships wit the expo organisers, research the venue to identify busy areas, and learn the ins and outs of foot traffic, you can ensure that the next time you’re presented with a floor plan you’ll know exactly which space your business can benefit from.